At Groupe DB, we place great importance on protecting your personal information. This policy explains what information we collect, how it is used, and your rights under Act 25 (Act to Modernize Legislative Provisions Regarding the Protection of Personal Information, Quebec).
1. Personal Information Collected
As part of our business operations, we may collect the following information:
- Representative's first and last name
- Company Name
- Work email address
- Email address provided voluntarily when signing up for our newsletter
- Contact information (e.g., phone number, if applicable)
- Geolocation data (when you use the “Find a retailer near you” feature)
This information is collected when you request access to our customized price lists reserved for authorized retailers, or when you use our interactive services on the website.
2. Purpose of Data Collection
Your personal information is used solely for the following purposes:
- Check and manage access to the reseller portal and customized price lists
- To communicate with you as part of our business relationship
- To send you, as needed, information about our products, promotions, or new offerings
- Enable users to find the authorized retailer closest to their location using the Google Maps API
- Send our newsletter to subscribers who have voluntarily signed up
We may also use certain advertising tools (e.g., Google Ads, Meta Ads, or other similar platforms) to display targeted ads. In such cases, cookies or similar technologies may be used to analyze website usage and personalize the user experience.
3. Sharing and Retention of Information
Your personal information is never sold or rented. It may be shared only with technology service providers (web hosting, email and newsletter management, advertising tools, mapping and analytics services such as Google Maps) when necessary for our operations.
We retain your data only for as long as necessary to fulfill the stated purposes; after that, it is securely destroyed or anonymized.
As for the newsletter, you can unsubscribe at any time by clicking the link provided for that purpose at the bottom of our emails.
4. Data Security
We implement reasonable technical and administrative measures to protect your personal information from loss, theft, and unauthorized access, use, or disclosure.
5. Cookies, Geolocation, and Similar Technologies
Our website may use:
- Cookies and analytics tools (e.g., Google Analytics, Meta Pixel) to improve the user experience, measure the performance of our campaigns, and personalize advertising content.
- Geolocation is used only when you use the “Find a retailer near you” feature. This data is processed via the Google Maps API and used exclusively to display location results. You can manage or disable geolocation access directly in your device or browser settings.
6. Your Rights
In accordance with Act 25, you have the following rights:
- Access Your Personal Information
- Request a correction
- Withdraw your consent to their use, where applicable
- Request the deletion of your personal information
Any requests may be directed to the Privacy Officer.
7. Privacy Officer
The Privacy Officer at Groupe DB is:
- Last Name: Kim Beauregard
Email: kbeauregard@groupedb.ca - Phone: 514-714-7054
8. Policy Update
This privacy policy may be updated to reflect changes in our practices or legal requirements. The current version will always be available on our website.
Date of last update: August 25, 2025